The College of Engineering and Information Technology, in collaboration with the Continuing Education Centre, organised an introductory workshop titled 'Turning an Idea into a Successful Digital Product', presented by M.M. Haneen Ta'mim Abdul Ali Hashem, a lecturer in the Department of Artificial Intelligence Engineering. The workshop covered the key stages of developing digital products, starting from analysing ideas and identifying target problems, to understanding user needs, designing suitable solutions, building and testing prototypes, and finally launching the product, evaluating its performance, and continuously improving it. It also highlighted the main principles and practices that help turn innovative ideas into practical and sustainable digital projects, as well as the challenges faced in digital product development and ways to address them, enhancing students' knowledge in digital innovation and tech entrepreneurship. Department of Media and Government Communication