Asst. Lect. Rasha Ali Al-Obeidi, a Faculty member from the English Language Department at the University, participated in the Third International Conference entitled: “Humanities Sciences and Scientific Research Responsibility”, held in Beirut from 6-8 March 2023. Al-Obeidi presented a research paper entitled “Persuasive Strategies on Social Media”.  The study explored tools and strategies employed by brand owners to market their products and influence consumers through social media platforms. It further analysed a selection of posts published on the Instagram account of the internationally renowned French brand Cartier.

One of the key findings of the study was that assertive speech acts were the most prominent among the types of speech acts used in digital marketing. Furthermore, the emotional appeal, positive politeness strategy, and social proof were identified as some of the most frequently used persuasive tools.

Translated by Zahra’ Ala’, revised by Asst. Lect. Safa’ Al-Sadi