Asst. Lect. Rasha Ali Al-Obeidi, a Faculty member from the English Language Department at the University, participated in the Third International Conference entitled: “Humanities Sciences and Scientific Research Responsibility”, held in Beirut from 6-8 March 2023. Al-Obeidi presented a research paper entitled “Persuasive Strategies on Social Media”. The study explored tools and strategies employed by brand owners to market their products and influence consumers through social media platforms. It further analysed a selection of posts published on the Instagram account of the internationally renowned French brand Cartier.
One of the key findings of the study was that assertive speech acts were the most prominent among the types of speech acts used in digital marketing. Furthermore, the emotional appeal, positive politeness strategy, and social proof were identified as some of the most frequently used persuasive tools.
Translated by Zahra’ Ala’, revised by Asst. Lect. Safa’ Al-Sadi
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College News
Department of Special Education Holds Scientific Workshop on Modern Strategies for Addressing Speech Disorders Under the patronage of the President of Al-Zahraa University (PBUH) for Women, Prof. Dr. Zainab Al-Sultani, and the supervision of the Dean of the College of Education, Prof. Dr. Iman Samir Bahiyya, the Department of Special Education at the College of Education, in cooperation with the Continuing Education Center, organized a scientific workshop entitled “Modern Strategies for Dealing with Speech Disorders.” The workshop was attended by a number of faculty members and specialists in the field. The workshop was delivered by Dr. Ya‘mur Rahim Hussein, General Supervisor of Al-Kafeel Institute for Speech and Language Disorders, which is affiliated with the Al-Abbas Holy Shrine. The lecture addressed the latest scientific and practical approaches to diagnosing speech and language disorders and methods of dealing with them, along with presenting training models and therapeutic mechanisms that contribute to developing the skills of specialists and practitioners in this area. The workshop aimed to enhance scientific awareness of speech disorders and to equip educational staff with modern strategies that support students and improve their ability to communicate effectively. It also sought to strengthen cooperation between academic institutions and specialized centers in ways that serve the educational and rehabilitative process.
Under the patronage of the President of Al-Zahraa University (PBUH) for Women, Prof. Dr. Zainab Al-Sultani, and the supervision of the Dean of the College of Education, Prof. Dr. Iman Samir Bahiyya, the Department of Special Education at the College of Educati...
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